Politics, as the process of groups of people make decisions. The common term is applied to behavior within civil governments, but actually politics has been observed in all human group interactions, including corporate, academic, and religious institutions. It consists of "social relations involving authority or power" and refers to the regulation of a political unit. Also for the methods and tactics used to formulate and apply policy.

In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referenda are decided. Political campaigns also include organized efforts to alter policy within any institution or organization.

The message of the campaign is what ideas that the candidate wants to share with the voters. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details.

Modern political campaigns have set new standards for how successful campaigns are conducted day-to-day. The campaign is conducted in what would seem to the public like pseudo-military style, with a strict chain of command, zero tolerance for certain prohibited actions, and an extended daily schedule that starts early and ends much later than most "day jobs."

An informational campaign is also applied to raise public awareness and support for the positions of a candidate (or his party). It is more intense than a paper campaign, which consists of little more than filing the necessary papers to get on the ballot, but is less intense than a competitive campaign, which aims to actually win election to the office. An informational campaign typically focuses on low-cost outreach such as news releases, getting interviewed in the paper, making a brochure for door to door distribution, organizing poll workers, etc.

Political campaign as the way for telling people about vision and program of the election contestant has an idealist concept. For example, in the Indonesia Election of 2009 since this moment is a campaign issue, most of party candidates speak loud about peace. That’s the idealist. In fact, most of supporters or the voters don’t keep this side like they said before. They bring disturbance and even crime.

Political campaigns have existed as long as there have been informed citizens to campaign amongst. Often mass campaigns are started by the less privileged or anti-establishment viewpoints. Not all democratic elections involve political campaigning. Indeed, some democratic elections specifically rule out campaigning on the grounds that campaigning may compromise the democratic character of the elections perhaps because of campaigns' susceptibility to the influence of money, or to the influence of special interest groups. Perhaps, this time is a hard work to find the best political campaign concept.