You may recently have seen companies claiming a Dr. Perricone acai berry endorsement of their product. But most celebrities are hesitant to endorse a product and Dr. Perricone is even less likely to do so since he has his own product line. Because of his numerous appearances on Oprah and the following he has attained because of those appearances, Dr. Perricone has become a target celebrity for many scam companies. They use his likeness or his support of the acai berry to get more visibility for their product. So what is the truth behind the apparent link between Dr. Perricone and acai berry and why are so many companies jumping to claim his support?

Why Dr. Perricone?

Some of you may ask who Dr. Perricone is and why companies are scrambling to put his name out on their products. Dr. Nicholas Perricone is a dermatologist and anti-aging specialist who has his own line of skin care products and has published several books on such topics as health, beauty, and wellness. Oprah fans are sure to recognize him as he has made appearances on the popular talk show quite a number of times already. In fact, part of his image as a celebrity doctor can be attributed to these guestings on Oprah. His qualifications as a doctor and his popularity as a tv personality lends credibility to whatever product he chooses to endorse.

What is the Claim?

The claims vary from company to company. Most of the shady companies who feel the need to use celebrity endorsement are simply using the likeness of Dr. Perricone. Acai berry companies who do this without his permission, which is to say all of them, are being misleading to consumers and are not worth considering for your business. If you should find a company which claims that Dr. Perricone is backing them personally, you know immediately that this company is lying to you.

What is the Truth?

If you haven't already figured it out, there is no connection. At least, not with any specific supplement or product. Dr. Perricone, like many others interested in health foods, has touted the remarkable benefits of the berry. He has called it a super fruit and openly said he thinks it is one of the healthiest foods you can eat and may have potential as an anti-aging product. But his support of the fruit itself does not mean companies selling acai berry supplements are allowed to use his likeness.

The long and the short of it is, there is no truth to any Dr. Perricone-acai berry endorsements you may see on some websites. Companies making such false claims are simply capitalizing on the doctor's celebrity in hopes of making more money. With Oprah and Dr. Perricone threatening to pursue companies that make these claims, you'll likely see less of them. Regardless, you now now that any company that claims there acai supplement is somehow endorsed by Dr. Perricone, you'll know the truth!