Tru Chocolate is a network marketing company that offers healthy chocolate and furthermore an opportunity to grow your own Tru Chocolate business. Are you considering joining this network marketing company? Are you sceptical and are you having doubts whether this actually works or if it is just a scam?

The failure rate is very high in this industry, actually 95-97 %, and the same goes for Tru Chocolate. With that being said - there ARE people who are succeeding and doing well. But we should take a look at the pros and cons first, and then in the end I'll conclude whether Tru Chocolate is something you should get involved with OR if it's just a scam.

To start out with the pros

First of all - a health business is a great business to be in today, many people are more aware of what they eat, and everyone knows that eating chocolate isn't healthy. This is something that Tru Chocolate has changed.

Who would not want to eat chocolate and loose weight at the same time? Well, most would like the thought of being able to eat chocolate and still be healthy, and that is exactly what Tru Chocolate is offering. This chocolate is made from organic cocoa bean and organic cocoa butter. The chocolate contains no white sugar, no preservatives, no waxes, no fillers, no hydrogenated oils and no high fructose corn syrup, and they have use Xylitol to sweeten the chocolate they have use Xylitol.

Besides getting chocolate for yourself, you can actually make money by growing your own Try Chocolate business - you just have to find three new distributors who all do the same and so on. Starting your own True Chocolate business is not expensive at all - actually you only have to pay $10.00 to sign up.

Overall Tru Chocolate looks like a good network marketing company. The product is without a doubt a good one, and that is crucial if you want to succeed.

And now to the cons

Well, it might be a low sign up cost, but you also have to buy at least 6 bags of the chocolate, containing 15 pieces each, and for a distributor the price is $21/bag (retails $30). Also this IS a network marketing company and you will be told to use methods that have been proven wrong by that huge failure rate I mentioned earlier. The company will tell you to give out free samples (payed by you), hand out business cards and go to home meetings.

These techniques are not doing any good for the distributors, and most don't really like working their "warm market" and talk to everyone about this FANTASTIC product and even more outstanding opportunity. If you want to succeed you should not be using these techniques but instead use target marketing strategies and hereby grow a real business.

And finally - the conclusion

Tru Chocolate is not a scam, and you certainly can succeed by growing your own Tru Chocolate business. But if you are truly serious about succeeding, I suggest that you take the time to learn HOW to market effectively - and forget all about working your warm market and stuff like that. You need to learn how to build an effective marketing system so that people, who already have an interest in what you have to offer, will come to you for information. THIS is what you should be doing if you really want to succeed, and if not, you should just buy the chocolate and enjoy the benefits from Tru Chocolate.