The network marketing company Univera is, along with a business opportunity, offering different kinds of nutritional supplements. Most people want to become healthier and many see Univera as a great opportunity to achieve that and at the same time make some money - some even see Univera as an opportunity to become financially independent. Believe me, that is not an unrealistic dream, but with that being said, this is not the result most people get in their attempt to grow their Univera business. Actually the failure rate in this industry is about 97 % high, so people must be doing something wrong.

So why do so many people fail and how can you avoid failing as well? Well, people are simply just doing what the company tells them to do - it doesn't make any sense, I know, but unfortunately it's the truth. Univera will tell you to work your "warm market", meaning that you should grow your business by converting your friends and family into new costumers and some of them into distributors as well. Honestly - you can't grow your business this way! Also the company convinces you that "everyone" is your prospects, but the only result that is going to give you is lots of rejections. Why? Because even though you have the best product EVER it's not for everyone!

No other industry is using these techniques and no other industry thinks that everyone is their prospects, because these techniques have a 97 % high failure rate to prove them wrong and "everyone" is never your prospects. So how can you avoid becoming a part of that huge failure rate? First of all you have to forget all about working your warm market, handing out business cards and samples and all that stuff - and then you need to learn how to properly prospect.

If you really want to succeed with your Univera business you need to know what marketing is - and no, it is not about convincing "everybody" that what you have is SO amazing. Marketing is all about knowing your audience! So therefore you have to target your market and this way only spend time talking to people who actually have an interest in what you have to offer - your products as well as your opportunity. You need to not only know your products, but more important the benefit of the products. People don't buy products, they buy solutions! So you should find people who have a need for the benefit of Univera's products and become the solution provider. This way you will just be the person with the answers and solutions, and not the annoying friend or family who can't stop talking about this AWESOME company.

I hope you've got the picture - you certainly can succeed, but you have to learn how to become a great marketer and take the time to grow your business. If you decide to do this right, you will succeed with your Univera business.