What the Obama Administration Can Teach You About Fundraising – 2
- Author Jolian Grant
- Published March 3, 2010
- Word count 416
In the previous article we looked at how Obama raised money for his campaign. With his master list of donors and campaign aids keeping in touch with them and always soliciting funds Obama was able to tap into money and easily pass the $84 million given through federal means.
"The unbelievable outspending that the Obama campaign has been able to do has just tilted the playing field enormously," says Josh Israel, director of the Buying of the President project at the Center for Public Integrity in Washington, D.C.
This past American presidential campaign was so big that in 2004 between George W. Bush and John Kerry they raised $696 million between them. Obama spent $650 himself just on the campaign and the inauguration will cost even more.
Political Fundraising Tapping Into Social Media
So just how did Obama raise those massive numbers from his master list of donors? The Washington Post says of Obama, "Along with thousands of first-time donors who sent $50 or $100 from their home computers, the report is to list scores of long time political insiders who funneled stacks of $2,300 checks to Obama's accounts. The campaign announced earlier this month that Obama has received money from more than 100,000 people, including 50,000 Internet donors "
This could translate into a non-profit or schools fundraising campaign by letting technology help them. Use all the sources to get your cause in front of people for exposure. A lot of these new media ways are also cost effective so help to keep down your advertising expenses as well.
Obama relied heavily on new technology for his win. He set up his website to accept donations, petitioned supporters through email and was well represented through his supporters on blogs and facebook. Anytime anyone said they supported Obama it was mentioned that they just donated to his campaign and how much they gave.
Make The Donor Feel Vital to Success
Obama is reported by some donors to make them feel like they are integral to the success of the fundraising campaign. This can be used as a great way to make people feel like they are important to the mission. Tap into their passion and speak to them how your organization helps people and changes lives.
You may say that this can’t be done at the level of your organization. Maybe not at the level of success that Barak Obama generated but the tools that he used are abundantly plentiful and with the help of the new media are extremely useful and cost effective.
Jolian Grant is owner and operator of http://www.justfundraising.comHe has over 16 years experience helping schools, churches and youth groups achieve their fundraising goals. To date Jolian has helped raise over 45 million dollars for charitable causes. Check out the justfundraising/charity blog at [http://fundraisingideas.com/blog/ ](http://fundraisingideas.com/blog/)
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Why Women of Color Need to Support Kamala Harris
- The Dark Reality of Forced Prison Labor: Why I Stand Behind Proposition 6
- Analyzing the Leadership Qualities of Abraham Lincoln during Crisis Situations and Racial Legal Issues: Studies
- Exploring the System of Checks and Balances Among the Three Branches of Government Machinery
- An Analysis of the Political Landscape in Guatemala and Its Impact on Regional Stability
- Gossip! How Caryma Sa'd convinced Jeremy Mackenzie to work for the RCMP
- Analyzing the Cultural and Historical Significance of Mongolia in Relation to Its Socio-Political Context
- Left, Right, and Ridiculous
- The Effect of Brexit on the UK Fishing Tackle Industry
- A Visionary Leader for Somalia's Future: Mohamed Said Deni's Path to the Presidency in 2026
- Potential 2024 Padang Pariaman Regent Candidates Form Three Axes: High Chances of Fierce Competition
- Russia Gate-How It Happened
- How the Manhattan D.A. is changing Politics in America
- How Corruption is Destroying Development in Africa
- What Happens if Houthi vs US Led Operations takes another turn involving Russia and China? Regional wide impact.
- Why America Needs More Moderate Republicans
- From Importer To Exporter: The Shifting Geopolitics Of U.S. Energy Policy
- The Dark Side of Globalization: Inequality, Conflict, and the Struggle for Resources
- Escalation in the Israel-Palestine Conflict: Unpacking the Recent Hamas Attack
- What Frosts My Nuts: The End Time Has Come
- What Frosts My Nuts: Nixon had Big Balls but not P.B.J.
- The 2024 presidential election is already over.
- The Clown King of East Africa
- The Concerning Power Play of New York's Attorney General: A Threat to Its Politician and New Yorkers
- Who has the Right to Control another Adult's Life Without their Consent?
- Can the Charter of Democracy Save Pakistan’s Imperiled Democracy?
- Is Iran in a revolutionary situation?
- Why We Must Be Masters of Our Counter Culture
- It is more Important than Ever that we Guard against Selfish and Criminal Charismatic Leaders.
- THE SUPERPOWER