19 Rules For Writing Killer Headlines
Reference & Education → Writing & Speaking
- Author Dan Lok
- Published May 24, 2006
- Word count 418
Following are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter.
-
Your headline must offer something that your target market wants very badly.
-
Your headline must include something of self interest to the reader.
-
If your product is new or improved, say so in the headline.
-
Do not just invoke curiosity in your headline, you must also include something of interest to the reader.
-
Avoid negativity in your headline. Always turn the negative into a positive statement.
-
Your headline should suggest a quick and easy way to achieve the benefit(s) stated.
-
Your headline should be believable.
-
Determine what would make you buy your product, and then try to incorporate that idea into your headline.
-
Avoid making your headline so short that you don't get the main point across.
-
Avoid clever headlines that makes the reader think "how clever." Cleverness rarely gets people to read your web page or spend money.
-
Avoid headlines that sound dead, or like they should be at the bottom of the statue like "To Server Humanity Better..."
-
Suggest in your headline that your copy contains useful and valuable information.
-
Use your headline to reach out and grab the reader's attention.
-
Avoid hard to grasp headlines that require the reader to think about what you are saying.
-
NEVER trust your own reaction to your headlines. Instead, get the reaction of someone else.
-
If you emphasize a word in your headline, make sure that word means something and is important.
-
Remember that large type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention.
-
Don't let an artist or layout person decide which headline words to emphasize. An artist thinks in terms of color contrasts and tones, not in terms of making money!
-
Avoid writing an ad that attracts the wrong people. Make sure your headline attracts the people that are most interested in what you have to offer.
If you will follow these simple guidelines for writing your headline copy, you will be more likely to have a successful headline and a successful ad! Take some time right now and look back over these guidelines.
Then, try to write your own headlines. When you have a few that you think are wonderful, run them by a friend. If that friend asks to see the rest of your copy, you know you have written a true killer headline.
Dan Lok is widely known as "The World's #1 Website Conversion Expert!" But what do you care? Well, if you rush over to his site... I think you'll come to your own conclusion that he's the real deal when you see how much FREE (yet extremely valuable!) profit-producing info he's giving away. Check it out now at: http://www.WebsiteConversionExpert.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Exploring the Romanticized Aspects of Julius Caesar's Life and Legacy: Future Recommendations and Studies
- The genie is out of the bottle. Humans and NOT extraterrestrials are flying UAP's
- The Importance of Plagiarism Checkers in Academic Writing
- Roots and Reflections: Stirling as Home
- Trust These 6 Essay-Writing Websites in 2024
- How to Craft Irresistible Kindle Book Titles That Hook Readers
- Exploring Roles As A Professional Writer: From Producing Technical Content To Working In More Creative Ways
- 9 QUESTIONS AND ANSWERS ABOUT PROFESSIONAL ACADEMIC PROOFREADERS
- How to Write A Book or Ebook
- Tractor power take-off (PTO) shaft: overview
- CRAFTING AN EXCEPTIONAL PROFESSIONAL RESUME AND COVER LETTER
- CLIMATE CHANGE'S IMPACTS ON UGANDA
- Zalok: A Humble Beginning
- Affordable Academic Assistance: Cheap Assignment Help Services
- How to deal with stage fright
- Free Amazon E-Book Cover with Our Editing Service
- Note-taking Methods
- 5 Practical Ways Budding Writers Can Get Ahead Within Six Months of Consistent Effort
- PROFESSIONAL EDITING SERVICES
- 5 tips to become a good freelance writer
- Tips and Techniques to Write a Dissertation to Get the Best Dissertation Results
- What is Competency Demonstration Report (CDR) for engineers migrating to Australia?
- The Real Reason You Should Enhance Your Smile Before a Presentation
- 5 Easy Ways To Improve Your Business Writing
- Struggling with Stage Fright? Here Are 6 Must-Know Tips
- How Closed captioning services improve your video content
- Book Writing Services
- Journaling Every day Can Only Be Good for You!
- TOP 5 ASPIRING AUTHORS
- Constructivism and political theory