A Cool Business Name is one of the first things to consider when starting a business. After all, a Cool Business name is going to be one that people remember and will distinguish you from the rest of the pack.

By having a cool business name, the first impressions people get of your business will be positive, and as they say it's first impressions that count. You don't always get a second bite of the cherry in business!

By having a cool business name, the first step of luring customers in should be the easy part. People are naturally curious and will want to check out your business to see what you have to offer.

Choosing a cool business name really is a big task. So you need to break the process down and take a look at your business as a whole. What is your business model currently? What might you be doing in the future? By naming your business on your current business activities limits your potential to expand future business activities.

For example, you choose a really cool business name for a sandwich bar and limit the business name to Sandwich Man. Then two years down the road after people know and love you as Sandwich Man, you decide to expand and open a nice restaurant that opens of an evening above the sandwich bar. A nice restaurant called Sandwich Man? I don't think so! Get the point?

Also look at the type of services or products that you are offering. If you have a wide range of varying products then a cool business name should be a generic one that will not isolate any of those products or services. Google is a good example. What does Google mean? It's a catchy name that means nothing, but is now known by millions and millions of people. It is so generic that it can cover any topic.

Sometimes it's a good idea to find a cool business name that is funny. Anything that will make a person smile will also melt any initial consumer frostiness. Humour is a great attraction in any walk of life! Choosing a cool business name is coming up with a name that will stick in people's mind. A name they can't get out of their head. Something catchy, whitty, saucy or bold, don't be afraid to go out of your comfort zone. If you can do this then you really will have found a cool business name.