Six Great Reasons to Hire a Professional Writer

Reference & EducationWriting & Speaking

  • Author Wendy Maynard
  • Published October 29, 2005
  • Word count 311

Most people can write. Some can even write well. But only a

few individuals can write as quickly and persuasively as a

professional writer. Effective communication requires a

well-crafted message that is interesting to your audience.

Anything less is a waste of your time and money.

Professional writers can develop a wide variety of

documents including proposals, advertising and design copy,

content for websites, sales letters, strategic plans,

brochures, and newsletters. An organization looking for the

best value should consider the following benefits of hiring

a professional writer:

  1. Save time: Your time is valuable. Effective writing and

editing is labor intensive and can constrict your

already-tight schedule. Hiring a professional writer allows

you to focus on your many other priorities.

  1. Meet your deadlines: Professional writers thrive on

meeting deadlines. They can help your organization complete

that pressing project on time.

  1. Get your message across: Perhaps you are intending to

sell a product, educate your audience, or improve staff

morale. Your brochure, proposal, report, newsletter, or

website should be effective and produce your desired

results. Powerful and clear writing will work to inform,

persuade, and motivate your reader to take action.

  1. Research the topic effectively: Writing about a service,

product, program, or person often requires fact gathering

such as online research, interviews, supporting anecdotes,

and statistics. Writers are experts in obtaining background

information.

  1. Clean and polish: Once you've written your rough draft,

a professional writer can help you organize its structure,

add additional information, tighten the copy, and spice it

up with creative details. They can also help make your

writing more compelling and persuasive.

  1. Improve the effectiveness of design: A well-designed

promotional piece requires strong copywriting. If you have

compelling graphics, you'll invite people to begin reading.

However, powerful content is what will keep them reading.

Professional writing can ensure the success of your design

efforts by keeping your audience interested.

Wendy Maynard , your friendly marketing maven writes

Kinetic Ideas - A Marketing Blog at

http://www.wendy.kinesisinc.com Sign up for Kinesis

Quickies at http://www.news.kinesisinc.com This

twice-a-month ezine features free marketing tips and

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