Author's articles

High Impact Marketing: Combining Trade Show Displays, Ads, and Web 2.0

By Chris Harmen · 13 years ago

Marketing experts have long known that combining multiple outreach methods will drive more leads than relying on a single tactic. As marketing has evolved in recent years, there are now more techniques than ever to ...

Using Trade Show Exhibits and More to Stand Out At Auto Shows

By Chris Harmen · 13 years ago

At an auto convention, the standouts will always be the cars. Yet your visitors still need to understand the science and engineering behind the automobile. There are many ways to educate visitors, including brochures, trade ...

Portable Displays Or Permanent Exhibits: Which Is Right For You?

By Chris Harmen · 13 years ago

Deciding between portable displays and permanent trade show displays is rarely easy. Both have advantages and disadvantages. Fortunately, there is no wrong answer: a well-made mobile structure will make a strong impression on your visitors ...

BBQ All You Can Eat Lunch Offers Variety On A Budget

By Chris Harmen · 13 years ago

Many times when you head out for a lunch it's hard to decide just what type of food you're in the mood for. Not to mention the fact that you can start to feel a ...

Point of Sale Machines Lead the List of 5 Ways to Improve Your Profits

By Chris Harmen · 13 years ago

There's always competition if you're in retail sales. If your business profits have been flagging lately, it's time to reevaluate what you're doing to see where improvements can be made. Point of sale machines, internet ...

SEO Strategies For Online Tourism Marketing

By Chris Harmen · 13 years ago

Before the days of search engine optimization, tourism marketing relied heavily upon conveying an image of the destination. In today's world, things are a bit different. While the client still wants to understand the destination, ...

Understanding Banner Stands

By Chris Harmen · 13 years ago

Banner stands range widely in variety, but all share some common elements. They are characterized by being very lightweight, portable, and small relative to complete display solutions like a full-sized booth. Their usual function is ...

Color Psychology: How Your Trade Show Booth Color Choices Impact The Feelings Of Your Visitors

By Chris Harmen · 13 years ago

If you have a strong background in advertisement marketing or package design, you might already know about color psychology. Essentially, color psychology is the term that describes how hues make prospects feel. Every hue has ...

Preparing Your Portable Exhibits To Handle Inclement Weather

By Chris Harmen · 13 years ago

If you are setting up your trade show exhibit outside, you are running a risk of encountering bad weather conditions. Virtually every part of the country has some kind of risk, be it high temperatures ...

Using Videos To Enhance Your Trade Show Display

By Chris Harmen · 13 years ago

You've probably heard about or seen companies that include videos as a key element of their trade show display. It's incredibly common in all fields of today's conventions, not just the more technical fields. Perhaps ...

The True History Of BBQ

By Chris Harmen · 13 years ago

The word Barbecue (BBQ for short) comes from the West Indies word, "barbacoa", which means to slow cook meat over hot coals. Barbecue has been around since before the Civil War, but BBQ is different ...

Why Fall Is A Great Time For An Anna Maria Island Vacation

By Chris Harmen · 13 years ago

Anna Maria Island, located off of Florida's gulf coast, provides an easily accessible destination for travelers looking to indulge in a tropical paradise excursion. With its gorgeous beaches, numerous activities, breathtaking scenery and many outdoor ...

An Affordable Family Restaurant Makes Meal Time Easy And Fun

By Chris Harmen · 13 years ago

These days, families are busier than ever and it's hard to always sit down to a home cooked meal together. That's why it's nice to have an affordable family restaurant in the neighborhood. In addition ...

The Magic Touch: Pros And Cons Of Using A Magician At Your Trade Show Displays

By Chris Harmen · 13 years ago

For many companies, the idea of hiring a magician to promote at a convention seems strange. Yet a number of companies have experienced success with just this tactic. The difference between an unrelated and unimaginative ...

How To Effectively Incorporate Demonstrations Of Big Products Into Trade Show Booths

By Chris Harmen · 13 years ago

The best way to use a demonstration at a convention is to have your visitors use the product themselves. With small items and low-risk products, this is as simple as having things available to use ...

Eco-Friendly Trade Show Exhibits

By Chris Harmen · 13 years ago

Whether your company is offering a 'green' product or not, it's increasingly difficult to ignore the trend toward environmentally friendly company practices. A large number of customers now evaluate a company's environmental responsibility before they ...