People in business spend all kinds of time and money to craft a great ad, website, mail piece or campaign, but then drop the ball with the way they describe or explain their product or ...

Recently, I had an experience that was a perfect example of how NOT to treat your customers. Let's call the company MessedUp Office Supplies for the sake of this story. I have been sending my ...

Create Your Own Standards and Means of Measurement (You are not inferior; You are not Superior; You are simply You American culture has become obsessed with competition. People struggle to get the things their friends ...

Create a United Front means that there should be 1 set of rules for a child, no matter where they go. With a single set of rules, the child knows exactly what is expected of ...