Author's articles
5 Tools to Help Boost Your Small Business Sales
By Susan Friesen · 6 years ago
In order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available.
One way to ...
Does Your Website Need a Content Makeover?
By Susan Friesen · 6 years ago
Businesses adapt and change as they grow and often these changes are overlooked on their website.
While you may have added another offering and placed it in your website navigation, it's important to assess how ...
7 Keys to Creating a High Conversion Website Home Page
By Susan Friesen · 6 years ago
Have you ever said, "If only I knew what to put on my website home page, I'd do it!"?
Knowing the EXACT things to include to maximize sales and conversion on your website can be ...
A "Call-to-Action" Definition and Why Website Owners Must Use Them
By Susan Friesen · 6 years ago
You built your website to help your business so it’s important to connect every dot that qualifies it as a success.
One of the ways to do that is to guide your visitors from point ...
Why Your Website Needs a Page for Every Purpose
By Susan Friesen · 6 years ago
Your website may be the online representation of your business, or the actual business, but either way it’s there to service your customers and clients.
Users visit your website looking for what you provide and ...
5 Keys to a Winning Website Content Strategy
By Susan Friesen · 6 years ago
Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there.
Having content that is relevant, engaging and compelling is key ...
10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure
By Susan Friesen · 6 years ago
The latest Facebook update has changed the rules of the social media game once again.
Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their ...
Making the Most of Facebook Live for Your Business
By Susan Friesen · 6 years ago
5 Steps to Getting Great Results with Your Live Broadcasts
Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to ...
Using Facebook Messenger Bots to Boost Your Business
By Susan Friesen · 6 years ago
Facebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems.
Its purpose is simply ...
2018 Facebook Changes Put Community First
By Susan Friesen · 6 years ago
The Low-Down Facebook’s Latest Changes and How They Affect Your Business
No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential ...
Where Social Media is headed in 2018
By Susan Friesen · 6 years ago
Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives.
Major platforms battle for prominence and significance by ...
7 Keys to Sticking to Your Goals and Achieving Anything
By Susan Friesen · 6 years ago
Change is hard. That's why there aren't thousands of self-help books telling people the secrets to change.
But why is change so difficult and what can you do to make it easier?
Here are seven ...
6 Website Must-Have’s for Small Businesses
By Susan Friesen · 6 years ago
Are you a small business owner or entrepreneur and aren’t happy with your website’s performance?
This eTip is all about making the most of your website for your business. If you want to see more ...
How to Set Your Social Media Goals For 2018
By Susan Friesen · 6 years ago
Social media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape.
In this post we’re going to look at setting your goals based on what you’ve done ...
6 Best Video Marketing Practices for 2018
By Susan Friesen · 6 years ago
Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions… getting more views, likes and subscribers.
Video marketing is a powerful way to build relationships ...
2017 Review: Content & Social Media Marketing Insights
By Susan Friesen · 6 years ago
What eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018'
It’s the end of the year and businesses are wrapping up their ...
Deck Out Your Business Website and Social Media in Holiday Style!
By Susan Friesen · 6 years ago
It's the most wonderful time of the year; a time for celebration of the holiday season...
As we deck the halls with boughs of holly and trim the tree, it's also time to get your ...
Getting Your Business Ready NOW for Holiday Shopping
By Susan Friesen · 6 years ago
Black Friday and its good friend Cyber Monday are over. But it’s not too late to prepare for the next big spending spree: The Holidays
Christmas shopping and websites didn’t always go together. For years ...
8 Personal Branding Mistakes that are Hurting Your Business
By Susan Friesen · 6 years ago
There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn't enough to define your brand.
Therefore, it's very ...
5 Steps to a Strong Personal Brand on Social Media
By Susan Friesen · 6 years ago
Social media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles.
If you’re an influencer in your industry or the face of your business, then ...