Author's articles

How to Define Your Brand Identity with 5 Simple Questions

By Susan Friesen · 6 years ago

Why the wrong brand identity can mislead clients about your business and cost you valuable leads. A business with the wrong brand identity is swimming against the current and creates issues for itself that can ...

How to Define Your Brand Voice

By Susan Friesen · 6 years ago

3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a ...

How to Differentiate Your Brand Personality & USP

By Susan Friesen · 6 years ago

Tips on Showcasing the Ideas and Values that Make Your Business Brand Unique It’s very rare to be lucky enough to have a business in an industry that isn’t crowded with competition. Whether you sell ...

How to Find Your Business Niche

By Susan Friesen · 6 years ago

3 Ways to Help Better Position Your Business for Market Success Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market ...

4 Simple Steps to Improving Newsletter Click-Through Rates

By Susan Friesen · 6 years ago

How to Engage Your Target Audience for More Clicks Newsletter marketing can be extremely effective and really grow your business, but it has to be done right. Bloated copy or an incoherent message are easy ...

How to Target Your Ideal Clients with Digital Newsletters

By Susan Friesen · 6 years ago

5 Ways to Create the Right Content for Your Audience This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to ...

4 Top Email Marketing Services for Entrepreneurs

By Susan Friesen · 6 years ago

Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better ...

How to Create the Best Company Newsletter

By Susan Friesen · 6 years ago

4 Strategies to Crafting Effective Digital Newsletters for Your Business For many business owners, crafting company newsletters that people actually read and get sales or leads isn’t easy. Because of this (and other reasons too) ...

3 SEO Pitfalls Service-Based Businesses Should Avoid

By Susan Friesen · 6 years ago

Search Engine Optimization has become one of the most complicated aspects of having an online presence. The variables that are key to earning your rank constantly update and change and there are many things that ...

3 SEO Keyword Research Strategies for Service-based Businesses

By Susan Friesen · 6 years ago

How to Get Found When People Are Looking for Your Offerings Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses ...

4 Essential SEO Strategy Elements for Service-Based Businesses

By Susan Friesen · 6 years ago

Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines. While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who ...

5 Service-Based Businesses That Really Benefit from Local SEO

By Susan Friesen · 6 years ago

Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic. Local SEO can be a great way to reach customers. While virtually any business can ...

Avoiding Disaster: Make Website and Business Asset Backups Mandatory

By Susan Friesen · 6 years ago

Do you have a backup of all your website and business data? A sudden attack on your web hosting or an employee error can cause havoc without warning. The same goes for any information about ...

Maximizing Your Marketing with Data Mining & Retargeting

By Susan Friesen · 6 years ago

3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting. They’re very effective marketing techniques, but many ...