Author's articles

What Not To Do When Promoting a Retail Business through Social Media
By Asheley Forrester · 13 years ago
Do you run a retail business and wish to boost profits promoting your business on social media? It is certainly possible, since retail is one of those rare industries that can benefit from both conventional ...
Mobile Ticketing to Boost mCommerce In the Coming Years
By Ashley Forrester · 13 years ago
Thanks to the latest technological advancements, booking tickets isn’t a tedious task any more. With the implementation of mCommerce you can purchase the tickets of your favorite movie, any upcoming event, or book flight or ...
Mobile Marketing May Hold the Key to a Glorious Future for SMBs
By Asheley Forrester · 13 years ago
A couple years back, mobile marketing was a term that was relatively unheard of, even by some marketing gurus. In just two years, this term has found a place in the marketing hall of fame ...
How to Tweet Your Way to More Profits
By Asheley Forrester · 13 years ago
Twitter can be a real cash cow for you, provided you can exploit it properly. Most companies wish to replicate the success Dell achieved by running extensive e-marketing campaigns on Twitter (remember, Dell sold $6.5 ...
The Multiple Uses Of QR Codes
By Ashley Forrester · 13 years ago
QR codes or quick response codes are two dimensional bar codes that can be easily read by mobile devices with the use of mobile apps like QR code readers. Thanks to the Japanese concern Denso-Wave ...
How to Formulate a Successful Mobile Marketing Strategy
By Asheley Forrester · 13 years ago
All successful mobile marketing campaigns start from the preparation of foolproof mobile marketing strategies. Without proper organization in this step, your campaign is doomed to fail. Here are 5 pointers to help you make a ...
How to Keep Your Business Blog from Dying in Obscurity
By Asheley Forrester · 13 years ago
Do you blog about your business? If not, then you should definitely start right now. Blogs are the window to your business for the rest of the world. A successful business blog will get you ...
How to Use Social Media to Attract New Talent to Your Company
By Asheley Forrester · 13 years ago
Social media marketing plans are being used by major brands for getting almost any kind of promotional and marketing tasks done these days. So, is there any reason why you should not be using this ...
Why Multimedia Should Be an Integral Part of Your E-Marketing Campaign
By Asheley Forrester · 13 years ago
Multimedia files hold the key to attracting new customers/ clients to your business through digital marketing campaigns. Those days are history, when websites used to consist of little more than blocks of text, with maybe ...
Why You Should Choose E-Marketing over Traditional Marketing to Promote Your Business
By Asheley Forrester · 13 years ago
Do you run a brick-and-mortar business facility, or do you prefer conducting your business online? Either way, properly marketing your business to customers is crucial for making a reasonable profit. Even a few years back, ...
Will 2011 Finally Be The Fabled ‘Mobile Year’?
By Asheley Forrester · 13 years ago
The term ‘mobile year’ has gained considerable buzz in recent years. Both the years 2009 and 2010 were called by this name, and now, 2011 seems all set to be awarded the moniker as well. ...
Why You Should Always Attend Digital Marketing Conferences
By Asheley Forrester · 13 years ago
Digital marketing conferences are getting way more buzz than these would, even a couple years ago. Even back in 2008, a number of these conferences ended earlier than the announced timeline, since there were not ...
How to Choose the Ideal Mobile Marketing Company for Your Business
By Asheley Forrester · 13 years ago
Mobile marketing campaigns are the best options for promoting your SMB (small or medium sized business), as long as you choose your marketing partner carefully. The right kind of mobile marketing will get your business ...
The Applications Of Mobile Commerce
By Ashley Forrester · 13 years ago
With the advancement in technology accessing the internet has become easy using wireless handheld devices. The easy accessibility of internet through mobile devices have increased the number of internet users, and also prepared the platform ...
How Beneficial Is Mobile Marketing?
By Ashley Forrester · 13 years ago
Mobile devices like cell phones, smart phones, PDAs and many other gadgets have become an integral part of our life. With the rising demand of sophisticated mobile devices, there is an increase in the demand ...
Why Social Media Marketing Is Comparable To a Double-Edged Sword
By Asheley Forrester · 13 years ago
Social media is the hottest new buzz in the field of marketing. Even a couple years back, few companies bothered to have a profile on Facebook, but now, everyone is trying to exploit this brand ...
Top 5 mCommerce Trends
By Asheley Forrester · 13 years ago
ABI Research’s study on the prevalence and popularity of mCommerce has thrown up some interesting facts: •USD 119 billion worth of products and services will be purchased via a mobile phone in 2015. •The value ...
3 Steps For Starting Your Social Media Marketing Campaign… On The Right Foot
By Asheley Forrester · 13 years ago
If you are running a business and wish to stay competitive in today’s cutthroat business world, then you do not have the option of staying oblivious to social media networks any longer. In 2010 itself, ...
What Are The Upcoming Mobile Trends Of 2011?
By Ashley Forrester · 13 years ago
The year 2010 was undoubtedly a great year for the mobile industry. It witnessed the successful launch of the Apple iPad in April 2010, and paved way for companies like Samsung, Dell, and others to ...